When I first began brainstorming the thought of having my own business/jewelry line, I wrote down words that held some form of empowerment to me. Words that I’ve seen portrayed in movies, on social media, in Vogue; even walking down the street while observing people. Beautiful. Wild. Suave. Rock N’ Roll. Confident. I love that these words don’t apply to a certain group of people. Anyone can embody the meaning of each one. That was important to me. I want ANYONE and EVERYONE to feel like they can wear pieces made by 22 designs and feel incredibly awesome about themselves. A motto of mine is “Be unapologetically you” and I always feel a little more me with some badass accessories on.
My sister Alli, modeling below, was my muse for nearly every piece made in the first 2-3 months. She has such impeccable style, especially for a 17 year old young woman, and I wanted to embrace her style and thought process of putting items together.